For the best Twitter experience, you need to personalize your trend preferences. Twitter now lets you personalize the trending topics you see based on a few factors. You can set geographic preferences so that you only see location-based trends depending on your current location. Within this setting, you can also choose a specific region whose trends you want to see.
From these pages, you can tailor your preferences to reflect the kind of trends you want to see on your feed. For Twitter to accurately show you trends you are interested in, you also need to give it data to work with.
This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests. While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Sprout Social also lets you set up more complex queries that can help you track trending topics on Twitter. Using Twitter trending topics as a starting point, social listening can help you hone in on the most important news, conversations and influential accounts that are active at a given moment.
This helps you stay on top of emerging trends that your audience is already buzzing about and maintain a competitive advantage. Just like you can follow specific people on Twitter, you can now follow overall topics so you can view a wide range of posts on a certain subject. This is a great way of expanding your base of followed accounts meaningfully and finding out who is influential in specific topic areas. You need to know how to use this information to market your brand, build better campaigns and connect with your audience.
Twitter trends can help you understand the sentiment around trending topics and how people are responding to them. A quick browse through the Tweets can reveal how your audience generally feels about the product. While this might have made sense as a viral marketing strategy early on, Twitter users have become more sophisticated about how the platform works, and no longer like seeing companies participating in unrelated trends just to stay visible.
Twitter gives you an at-a-glance look at what is going, at that moment, on social media. Tumblr users can browse the Explore page to see popular and Featured tags. A lightning bolt means a tag is new and trending.
How businesses can use trending topics Trends can help an online store appear on more feeds and search results , increasing the number of people who see its posts and profiles. Take advantage of Internet culture. Denny's is famous for its ability to capitalize on trending topics. The technique may seem weird to many, including users who engage with Denny's on social media.
However, the company's leisurely tone and use of Internet memes quick bits of content such as images or short statements that are frequently imitated, usually for comedic effect have led to percent growth in followers since , according to Entrepreneur.
Join an ongoing conversation. Many brands used this technique during a viral phenomenon known as "The Dress. This simple question stirred an incredible amount of commentary, enough that The New York Times published an article about color and brain science in response. Companies took advantage of the situation, often cheekily comparing their branding colors to the dress and imitating consumer confusion.
What to watch for It is possible to abuse trending topics; in fact, breaking Twitter's rules for trend abuse could, in extreme cases, lead to account suspension. Refrain from posting unrelated content.
Twitter discourages adding unrelated keywords or hashtags to posts to increase visibility in search results. Businesses should make sure their posts and brands relate in some way to the topic at hand. In addition to drawing ire from social media sites, posting irrelevant content is confusing to viewers and damages credibility.
Research a topic's history. Twitter warns that they may ban users abusing the system or block their tweets from appearing on the news feed. Check the Twitter rules if you intend to use the site as a marketing tool. Benny Taylor has been writing travel, food and computer articles since Home Social Media.
Background Twitter is a widely used social networking site that allows users to post short text "tweets" of up to characters. Trending It is common for many Twitter users to be tweeting about the same topics at the same time. Hashtags Twitter users commonly use "hashtags" to participate in trending topics. Regions Twitter sorts trending topics by geographical region. Abuse Companies and individuals sometimes try to manipulate the trending system to promote products or simply spam Twitter users.
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