Why blackberry crashed

Best Accounts. Stock Market Basics. Stock Market. Industries to Invest In. Getting Started. Planning for Retirement. Retired: What Now? Personal Finance. HTC was never influential enough to unilaterally dictate that screen manufacturers build bigger, and the prime reason for its repeated success at the start of this decade was that it had nothing to lose and just kept moving to the latest spec with the greatest speed.

Dual-core processors become available and LG was so fast to implement them that it got a Guinness World Record for it and a bunch of dissatisfied users owing to its buggy performance. While all the tumult and furious evolution was happening on the Android front, BlackBerry was more concerned with protecting what it already had instead of conquering new lands. BlackBerry Messenger had even accomplished the unlikely feat of making a business device popular among young users as well.

It was just a comfortable place to be in. The BlackBerry keyboard will remain an iconic part of mobile history precisely because of how effective and popular it was. But being conservative and seeking to appease existing customers was only half of the problem. BlackBerry also exhibited hubris with disturbing regularity. It launched the PlayBook tablet without an email client on board.

It insisted, along with Adobe, that Flash would be the future of rich mobile content , and it delayed the release of a spec-competitive smartphone until it had a chip powerful enough to handle the requirements of Flash. The latter simply has more latitude to act haughty. And that was BlackBerry, a company that knew it had a lot of assets and advantages, and therefore exhibited a reluctance to embrace change and a consistent smugness about what it had already accomplished.

Executives at BlackBerry, then called Research in Motion, decided to let Apple focus on the general-use smartphone market, while it would continue selling BlackBerry products to business and government customers that bought the devices for employees. In other words, one of the companies that pioneered the smartphone market may soon end up selling itself as scrap. But the story of its past six years has been one of missed opportunities.

First, the company failed to recognize that the iPhone could hurt it. Then it overlooked the threat of low-cost competitors in Asia. Microsoft C. Long-term investors have been burned, while only a few traders may have made money on the wide swings.

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